Fractional localization leadership
Localization infrastructure for global product growth
We design and implement localization systems that integrate with your product and engineering workflows, so global launches are fast, reliable and repeatable.
Result at Notion
70%+
of Notion’s revenue now comes from outside the US, after scaling to 20 languages.
We treat localization as infrastructure, not as a workflow.
“We built out the localization and internationalization technology and teams at leading companies including Lyft, Medium, Notion and Replit, and helped them scale from one language to global products used by millions. Notion now generates over 70% of its revenue from outside the US. This website and knowledge base captures lessons about what works, what fails and what it actually costs.” – Brian McConnell, Founder and General Manager
Start here
Pick your role. We’ll point you to the right reading.
Engineering & product leaders
Building global products and the localization infrastructure behind them.
Founders & executives
Planning international expansion and building the business case.
Growth & GTM leaders
Deciding which markets to enter and how to sequence them.
CFOs & finance leaders
Budgeting for going global and measuring what it returns.
PMs & EMs new to localization
You’ve been handed the initiative. Here’s how to get your bearings.
Browse everything
Every article, grouped by topic, with a filter to find what you need.
Something here sound familiar?
I’m happy to talk it through. Most conversations start with a quick overview of where you are and what you’re trying to accomplish.